The packaging concept behind Cibu Pho Finish Workable Finishing Spray is a pun referencing the booming counterfeit luxury goods market. The idea was to create an aerosol hairspray in a Cibu logo bottle that looked luxurious in the bathroom but didn't take itself too seriously - kind of like a knock-off designer hand bag.

Upon opening our first shipment of Pho Finish , our eager smiles quickly faded as we were met with a case of hairspray cans boasting peeling, bubbling labels, an unstable fragrance and immediate clogging issues. It was as if the entire initial run of Cibu Pho Finish Workable Finishing Spray represented each and every unraveling intellectual property violation on Silk Row.

For our second run of Pho Finish , the Cibu development team worked with a manufacturer who takes its highly specialized niche of aerosol production very seriously. From artwork to actuation, the results are obvious. Cibu Pho Finish Workable Finishing spray is back on the shelves with the look, smell and performance of a professional hair care product. The process taught us an important lesson: In hand bags or in hairspray, there is just no substitute for the real thing.

Product Description

Spritz on dry sections before flat ironing or curling for lasting texture and frizz control; spray in damp hair and diffuse to create waves or define natural curls.